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In a world of rapid transformation, it’s never been more important to take a human centred approach to designing our future.

We are a boutique firm working with established brands and startups globally to bring world class design & innovation across the new paradigm of physical & digital.


We are made up of Strategists, Researchers, Industrial Designers, Design Engineers, User Experience & Visual Designers, Web & App Developers…


All striving to create and build compelling experiences for people, society, and the world at large.


Our core services can be summarised as follows:

What We Do

User / Consumer Research

Market Analysis: Sizing & Segmentation

Opportunity Framing & Concept Development

Product / Industrial Design

Design Engineering / 3D CAD / Design for manufacture

Digital: UX & UI design for Web, Mobile & Apps

Branding: naming, logo, visual look & feel

Software Development: Front end & Back end

Website & Web App:  Design & Development



Research & Frame

We help frame innovation opportunities by building insights around people, technology and business.

To understand the needs of users / customers, we use a mixture of tools & processes including ethnographic interviews, focus groups, workshops and online surveys.

We explore the potential of different technologies in both hardware & software that could fuel innovation.

We analyse the market by studying business data, the competitive landscape and potential business models.

Design & Develop

Whether designing physical or digital products & services, we include users throughout the design journey.

It is an iterative process in which we test ideas, concepts and prototypes with the relevant people to ensure the end result is truly compelling.

In hardware, we can provide the full spectrum of product design from concepts to 3D CAD drawings for manufacture.

In software, we provide a fully integrated service of UX / UI design along with iOS, Android and Web development.

Implement & Launch

We help businesses take their products and services to market. This can involve key aspects like branding, packaging, website design, and getting an App into the relevant App Store.

We can also help with simple marketing execution like banner ads, social media and email marketing.

We are a big believer in long term partnerships, especially when we have a stake in a startup business so we typically help our partners with the holistic on-going support they require.

Meet the team

We have a core team of full time people - as seen below - that we supplement from our global network of talented individuals, when needed for specific project requirements.

Blake McEldowney
Founding Partner / Creative

When Blake isn’t creating great stuff for our clients and partners, he´s dreaming…dreaming of beaches and BBQs… of powder packed mountains… of All Black Rugby success!
OK, OK! Wake up, Blake!

When Blake isn’t creating great stuff for our clients and partners, he´s dreaming…dreaming of beaches and BBQs… of powder packed mountains… of All Black Rugby success!
OK, OK! Wake up, Blake!

Graham Rittener
Founding Partner / Business

When Graham isn’t running Zinc, he’s a bit obsessed with technology and how it can change the world. We just hope the studio robot doesn't get the wrong idea!

When Graham isn’t running Zinc, he’s a bit obsessed with technology and how it can change the world. We just hope the studio robot doesn't get the wrong idea!

Raffaele Adinolfi
Digital UX Lead

When Raffaele isn’t running Zinc’s digital projects, he’s a photographer in his spare time, although he still hasn't worked out how to look through the lens yet!

When Raffaele isn’t running Zinc’s digital projects, he’s a photographer in his spare time, although he still hasn't worked out how to look through the lens yet!

Iska Staffler
Client Services Manager

When Iska isn’t managing projects and keeping clients happy, she tends to be eating…or talking about eating…before eating again. ‘Jamon’ is the favorite, she chose the right country!

When Iska isn’t managing projects and keeping clients happy, she tends to be eating…or talking about eating…before eating again. ‘Jamon’ is the favorite, she chose the right country!

Rafael Arnalte
Design Engineer

When Rafa isn’t designing & building models in CAD, he’s usually peddling like crazy on his bike or tinkering with tools, sometimes both at the same time….which we’re trying to stop!

When Rafa isn’t designing & building models in CAD, he’s usually peddling like crazy on his bike or tinkering with tools, sometimes both at the same time….which we’re trying to stop!

Sofia Majan
Product Design Lead

When Sofia isn’t leading the product design team, she’s a bright ray of sunshine holding the clouds at bay. Big responsibility for a little person, but there’s no-one better!

When Sofia isn’t leading the product design team, she’s a bright ray of sunshine holding the clouds at bay. Big responsibility for a little person, but there’s no-one better!

Ana Petrusevski
Insights Lead
Aitor Gonzalez
Visual Designer
Dafne Manzano
Operations  Manager

When Dafne isn’t keeping Zinc organised, she’s usually dreaming of South East Asia. She wants us to set up Zinc in a town called Pai in Thailand. Nice idea Dafne, dream on!

When Dafne isn’t keeping Zinc organised, she’s usually dreaming of South East Asia. She wants us to set up Zinc in a town called Pai in Thailand. Nice idea Dafne, dream on!

Cesare Tamagno
Product Designer